Branding is a valuable tool capable of transforming businesses and the way people experience and interact with them.
BRAND POSITIONING
Establishing your company’s brand position is key to your marketing strategy. Competitor analysis, market position and brand integrity should all be considered. Through open and creative discussions within branding workshops, I work with you to discover exactly what it is that makes you tick and inspires pride in your brand.
BRAND STRATEGY
Planning for the development of a brand is crucial to ongoing success. We work together to identify target audiences, product and service portfolios, brand values and communications strategies. What you say, both visually and verbally, must be consistent with your brand position. I can help you bring all these elements together into a coherent strategy to develop your brand.
BRAND NAMING AND STRAPLINE
Your brand name should be informed by your brand positioning and resonate with your target audience. I can help you develop brand names and straplines that communicate the personality and essence of your company and brand proposition. This really is a collaborative exercise designed to unite your company and crystalise a brand.
LOGO DESIGN
Your logo is the cornerstone of your company’s corporate identity. Whether a new logo for a start-up business or an evolution of an existing logo for an established company, together we can create intelligent logos that effectively represent your brand identity. I will put your vision on paper, listen to your brief and align our concepts with your budget.
CORPORATE IDENTITY
Your brand identity is everything. It starts with a first impression and evolves into who you are and what you represent. Your brand is more than simply your company logo. My Job is to develop the look, feel and tone of voice of all your print and digital communications to convey the essence of your company, your values and proposition, to your audience.
BRAND GUIDELINES
We develop comprehensive guidelines to ensure your communications are clear, consistent and authentic to your brand. These guidelines regulate how your brand is used, both within your company and externally, detailing the use of all brand elements: logo, colours, typefaces and layouts. They are intended to safeguard brand integrity without stifling creativity.
BRAND GUARDIANS
Together we can act as guardians of your brand, building and nurturing it as your business evolves. This gives a unique insight into your business and helps to provide strategic guidance and support to your brand development and marketing. Working closely together to become one knowledgeable port of call, offering practical and creative professional support to you or your marketing team.
Design Focus 