Copefrito is a Malagasy limited company specialising in the collection and processing of cephalopods (octopus, squid) and other products such as lobster, crabs and certain fish. What sets it apart is environmental and social commitment as the first natural resource management site with a fishing community and several NGOs to develop a protected marine area while improving the living conditions of fishermen.

This is why Design Focus was keen to produce a brand that would communicate its conscientious side as well as making it stand out in a saturated, corporate industry as it stands for a good cause. So we used colours to reflect this and came up with a tagline that intrigues you to find out more. The typography and iconography produced leaves no question to its purpose, whilst giving it a contemporary modern feel which is constant with their collateral and fisherman app.

We look forward to see how they develop whilst promoting aquaculture for a better preservation of marine protected area with their partner Ocean Farmers in Madagascar.