Having joined the Fire Service in 1989, undergone a secondment to the Fire Service College then joining Surrey Fire & Rescue Service as a Strategic Manager, Les Dodd had years of progressive leadership and a firm grounding within the Training arena.

This inspired him to start his own Safety Training Company and getting in touch with Design Focus for all his visual needs. Unsure what style of branding he needed, Les gave me full-reign to develop his company visually.

It started with a Branding package including basic collateral and social media channel artwork and will have a web project and PPT templates to follow, so watch this space!

The aim was to create an approachable, yet trusting look and feel to promote his Fire / Health & Safety / First Aid training.