When design meets innovation… 

This exciting project allowed us to bridge two very established brands: Photo-Me International PLC and Philippe Starck who were joining forces to create an innovative product, The Starck Booth.

Photo-Me’s flagship photobooth has been conceived by the legendary French designer Philippe Starck. Eye-catching, stylish and fun, this is passport photos and much more: your customers can create pop art photos, postcards and seasonal themes, and upload the results to social media such as Facebook. This booth is equipped with exclusive Photo-Me® software to enable real-time checking and ensure that customers’ passport photos will conform to the Passport Office standards

This would revolutionise the photobooth of today and have sensors to capture your face as you walk past and make it feature in a passport. Our aim was to modernise Photo-Me and give it a clean, modern identity that would fit in with Starck’s. We launched this with a  bang at the Saatchi & Saatchi Gallery for an exclusive launch. And we also had a Guinness world-breaking event at Kings-Cross Station to get the public excited about this great product.

We had the opportunity to create custom vinyls, the interface, and marketing for this product which is still doing well to this day.